Teaching Philosophy
My teaching philosophy centres on creating value beyond knowledge transfer. I design courses where students:
- Discover passion for using marketing to solve societal challenges
- Build social connections through collaborative discussions and peer networks
- Develop critical thinking through structured, memorable lectures
- Gain hands-on experience applying marketing concepts to real problems they encounter daily
I believe students should feel that missing class means missing valuable perspectives they cannot find elsewhere.
Current Courses (University of Birmingham)
Marketing and New Technology (Undergraduate)
Module Leader, 2026–27
This module explores how emerging technologies—AI, digital platforms, data analytics—are transforming marketing practice. Students engage with:
- Real-world case studies connected to their daily experiences
- Hands-on projects (e.g., creating a digital marketing plan for their own entrepreneurial ideas)
- Critical discussions on AI ethics and algorithmic bias
Individual Consulting Project (Postgraduate)
Module Leader, 2026–27
This module guides MSc students through an independent consulting-style research project, from problem identification to client-ready deliverables. Students engage with:
- Developing research questions through critical literature review and problematization
- Hands-on research training (experiment and survey design, qualitative methods, data analysis with AI)
- Consultancy skills workshops, including breaking down client briefs, storytelling, and a mini consultancy challenge
Previous Teaching
Aalto University (2022–2025)
- Consumer Psychology (MSc) — Sole Responsible Teacher, 2024
- Digitalisation of Markets and Consumption (MSc) — Guest Lecturer, 2023
- Bachelor Thesis Supervision — 6 students, 2025
Student Supervision
- MSc Dissertations: 6 students (2025–26)
- Company Projects: 18 students (2025–26)
- Bachelor Theses: 6 students (Aalto, 2025)