Teaching Philosophy
My teaching philosophy centres on creating value beyond knowledge transfer. I design courses where students:
- Discover passion for using marketing to solve societal challenges
- Build social connections through collaborative discussions and peer networks
- Develop critical thinking through structured, memorable lectures
- Gain hands-on experience applying marketing concepts to real problems they encounter daily
I believe students should feel that missing class means missing valuable perspectives they cannot find elsewhere.
Current Courses (University of Birmingham)
Marketing and New Technology (Undergraduate)
Module Leader, 2026-27
This module explores how emerging technologies—AI, digital platforms, data analytics—are transforming marketing practice. Students engage with:
- Real-world case studies connected to their daily experiences
- Hands-on projects (e.g., creating digital marketing plan for their entrepreneurial ideas)
- Critical discussions on AI ethics and algorithmic bias
Individual Consulting Project (Postgraduate)
Module Leader, 2026-27
This module guides MSc students through an independent consulting-style research project, from problem identification to client-ready deliverables. Students engage with:
- Developing research questions through critical literature review and problematization
- Hands-on research training (experiment and survey design, qualitative methods, data analysis with AI)
- Consultancy skills workshops, including breaking down client briefs, storytelling, and a mini consultancy challenge
Previous Teaching
Aalto University (2022-2025)
- Consumer Psychology (MSc) – Sole Responsible Teacher, 2024
- Digitalisation of Markets and Consumption (MSc) – Guest Lecturer, 2023
- Bachelor Thesis Supervision – 6 students, 2025
Student Supervision
- MSc Dissertations: 6 students (2025-26)
- Company Projects: 18 students (2025-26)
- Bachelor Theses: 6 students (Aalto, 2025)